Operator. Instructor. Speaker. Husband. Father.
I grew up believing that work was supposed to be hard, but it was supposed to mean something.
I started at West Point, where I learned that systems are how people do things they did not think they could do. I served in the Army, then taught systems engineering as a course director and instructor at the United States Military Academy from January 2018 to December 2018. After the Army, I supported elite military teams including SOCOM warfighters in a project management capacity. I myself was not one of those warfighters, but the experience shaped how I think about preparation, execution, and accountability.
I left government work to operate a Chick-fil-A. I wanted to build something where people, food, and service intersected with real numbers. Operating a high-volume restaurant teaches you what no leadership book can: the difference between what works in theory and what survives a Friday night dinner rush with three callouts.
Along the way I picked up an MBA and a PMP certification. I am currently finishing my DBA in business and leadership.
About three years ago I started experimenting with AI in my business. Not as a hobby, as an operator. I needed to know if the tools were real or if they were just the next CRM hype cycle. I built ten systems that now run inside my Chick-fil-A: catering reactivation, sales forecasting, labor forecasting, inventory management, online reputation management, guest recovery, automated hiring and onboarding, document creation and analysis, image and video creation for training, Google Ads management, and operations dashboards with real-time data.
The results were big enough that other operators, conferences, and corporate teams started asking me to come speak. So I do.
I speak about three things: how to use AI as a non-technical leader, the difference between being a manager and being a leader, and why significance matters more than success. Every talk comes from real implementation, not theory.
I live in Miami with my family. I do not take every booking. I limit my speaking calendar so every audience gets a custom talk and a real partner, not a recycled deck.
If your team or conference is wrestling with how to actually use AI without losing the soul of the business, I would love to hear from you.